The Facebook Ads feature enables you to connect your Facebook Ads account to the platform so you can monitor the result of all your ads from one place.
1. Navigate to the Dashboard, then click on the Facebook Ads widget. Note if this widget is not displayed, click on the custom button to add to your dashboard view.
2. Click on the Visits tab along the top. This area provides you with visibility of any website visitors that have been driven to your site from Facebook Ad campaigns. The table displays:
- Date of visit
- Visitor (Name/Company where known, IP address where unknown)
- Type (New or Returning visitor)
- Referrer source
- Site activity (Pages visited)
- Goals completed
- Score achieved
- Location
- Device (Desktop or Mobile)
If no results are displayed, ensure that you have connected your Facebook Ads account under Facebook Ads > Settings.
3. The table defaults to display results from the last week only. Click on the filter toggle to expand the filter options to edit which visits that you’d like to review.
Reviewing this activity on your site can give great insight into whether the Ads are having the desired effect in driving people on the journey that you hoped they’d follow and if ultimately considering your company.