Expand your reach and retarget with Google Ads. Use Google Ads to plan, create, schedule, track and measure all your digital ad campaigns in one place.
A Google Ads Audience is a group of people that you want to target your Ads towards.
- Navigate to the Dashboard, then click on the Google Ads widget. Note if this widget is not displayed, click on the custom button to add to your dashboard view.
- Click on the Audiences tab along the top. This area provides you with a table view of all Google Ad Audiences that you have created, either within the platform or within Google Ads previously. This overview table displays:
- Audience Name
- Status
- Type
- Audience Size - Search
- Audience Size - YouTube
- Audience Size - Display
- Audience Size - Gmail Campaign
- On the top right you can see the total number of audiences and on the top left you can filter by audience status - open or closed, as well as use the search bar to find a specific audience.
- You can create a new Google Ads Audience directly from the Zym platform by clicking the Create New Audience button on the top right.
- To create the new audience enter:
- Audience Name
- Type of Visitors
- Visited Page(s) - by pasting in the urls of pages they visited, use the plus sign to add multiple pages they must visit or click the OR option if you want to add people to the audience that visited any one of these pages.
Click Create Audience to save.
- You’ll now be able to select this audience in step one of the Google Ads builder within the Create section of this area, allowing you to build Google Display Ads directly from the platform with ease.
We highly recommend remarketing ads, this is where you build an audience of web visitors and re-market to them to remind them of your offering and increase conversion rate to sale.