Expand your reach and retarget with Google Ads. Use Google Ads to plan, create, schedule, track and measure all your digital ad campaigns in one place.
- Navigate to the Dashboard, then click on the Google Ads widget. Note if this widget is not displayed, click on the custom button to add to your dashboard view.
- Click on the Visits tab along the top. This area provides you with visibility of any website visitors that have been driven to your site from Google Ad campaigns. The table displays:
- Date of visit
- Visitor (Name/Company where known, IP address where unknown)
- Type (New or Returning visitor)
- Referrer source
- Site activity (Pages visited)
- Goals completed
- Score achieved
- Location
- Device (Desktop or Mobile)
- The table defaults to display results from the last week only. Click on the filter toggle to expand the filter options to edit which visits that you’d like to review.
Also notice the tabs along the top, where you can review only Google Search Ads, Google Display Ads or All.
Reviewing this activity on your site can give great insight into whether the Ads are having the desired effect in driving people on the journey that you hoped they’d follow and if ultimately considering your company.