The LinkedIn Ads feature enables you to connect your LinkedIn Ads account to the platform so you can monitor the result of all your ads from one place.
1. Navigate to the Dashboard, then click on the LinkedIn Ads widget. Note if this widget is not displayed, click on the custom button to add to your dashboard view.
2. Click on the Leads tab along the top. This area provides you with a table of all leads generated via the LinkedIn Ads channel, including:
- Date & Time lead was generated
- Lead Name
- Lead Email Address
- Campaign Name
- Channel
- Sub-Channel
- Value (of sale if purchased)
- Status (within sales pipeline)
If no results are displayed, ensure that you have connected your LinkedIn Ads account under LinkedIn Ads > Settings.
3. There is a date filter on the top right that you can set to adjust the period of results shown in the table.
4. Use the Download CSV button if you’d like to export a CSV file of this table of website visitor activity.
Having the ability to review the leads generated from campaigns is a great way to enable you to review the quality of your results i.e. if the leads look like legitimate leads not spam and if they appear to be progressing to turn into deals and leads with the sales team.