What is a sales cadence?
A sales cadence, in Zymplify, is a sequence of sales touchpoints with a lead that you can plan and monitor from within your platform. It is typically a schedule for sales reps to follow up with each prospect via phone, email, and social media channels and includes templates and blueprints for your team to use.
Sales cadences start at the first point of contact and continue through a sequence of interactions until the prospect is either converted into a sales lead or deal or exits the cadence and goes onto your nurturing list.
Why would you need a sales cadence?
The whole idea of a sales cadence is to help you to diversify your sales outreach program by getting in touch with prospects across multiple channels. Some prospects are more receptive over the phone, while some may prefer email or social media. Therefore, your sales cadence must include multiple channels to connect with a prospect. Using a sales cadence helps your business and your sales reps get more engagement with your leads in a structured and visible way
Sales Cadences in Zymplify can consist of a sequence that has the following methods of sales outreach:
- Phone call 1-1 calls directly from the platform to a prospect
- LinkedIn messages, inmails, and connecting
- Emails 1-1, automated emails, video emails
- And any other customised activities you wish to add
Benefits of using Sales Cadences
The benefit of a sales cadence is that you can schedule your interactions at timed intervals to maximise the impact of your outreach and engage your prospects at the right time with the right message.
A tailored sales outreach method, sales cadences have up-to-date information on your prospects’ current stage of the buyer journey, and will not only show your awareness of their exact needs but make them more likely to engage with your organisation.
An example of a Cadence
- Step 1: Automated email with content download (ungated)
- Step 2: LinkedIn follow request
- Step 3: 1-1 direct email with content share
- Step 4: phone call
Your platform will notify you of the next steps involved in your particular cadence, on the sidebar popout in the sales pipeline window.