Topic Intent is a type of Intent Data based on the content on websites that individuals from companies are consuming. This data is collected in context, so if there is an increase in a company-level consumption on a certain topic (the ones you have chosen in context), this increase can be "learned" by data collection machines and returned to your business as an indicator that the company is researching solutions like yours.
This means that you can add "topics" that relate to your business product or services into your search filters and over 7000 "topics" are monitored for you, you just pick the ones that are relevant to your market and your platform dashboard will return the results.
Topic Intent data will work alongside Social and Public Intent data, to show you which companies are showing high intent to buy, you can identify these using the Surge feature (Intent>Surge).
Intent area > https://zymplify.com/client-area/hub-homepage.php?page=7
Ask your Customer success adviser to switch on Topics Intent for you as this has to be done in the background of your dashboard.
Step 1: Topic Intent set up a campaign
Click Intent>Topic>Settings to open the Topic Intent set-up window.
https://zymplify.com/client-area/update-topic-intent.php
Click create campaign. You will then see the window below:
Step 2: Select topics
Add your category, sub category and then topic - this will add the topic to the right hand side of the window, highlighted in yellow. See the screenshots below for reference.
Once you have added the topics you want to monitor engagement on they will appear on the right hand side of the screen.
Step 3: Add filters, review & publish
Adding filters will put your topic campaign, in context with your target audience - see screenshots below, where you can filter by the industry segment, company size and revenue that suits your target market. When you have finished setting up your Topic Intent campaign, review and publish. Results may take 1 week to arrive in your dashboard and then weekly after that.
Step 4: View results and manage the data
Once your topic campaign has been set up and your first set of data has arrived in your dashboard, you can view the results of the campaign and manage the data that you receive. See the screenshot below:
https://zymplify.com/client-area/content-signals-companies.php
To access the results, click Intent>Topic and you will see the data that your campaign has brought in on companies consuming content on a topic as shown above. Click filters and you can filter by source, trigger, indsutry, employee range, location and date to narrow donw your lsit of results and then take action if required.
Actions and interpreting the results area
When viewing your results, you can perform some actions from this area, like suppressing companies from being picked up again in future, or moving revealed data to a list for marketing. See the screenshot below for more information:
You can also see the trigger topics, outlined above and the target persona. if you have auto-reveal switched on, you will see how many have been revealed and how many target persona are available from that company. To see more, click the down arrow under prospects revealed.
To access target persona set up, Intent>target persona. You should set up your target persona before you launch the campaign.