Website Intelligence - Company Intent
When the Zym or Zymplify website tracking code is added to your website, company visitors to your website can be identified (N.B. any visitors to your website from a business IP). The company name, details, and referral source are displayed in the columns below.
The platform will also identify the number of target personas found in that visiting company (set up the persona in Intent>settings).
Revealing persona’s data
Once you see a company of interest, just click the down arrow beside the target persona and you will see the range of personas that the platform had identified as a matching persona. If you want to reveal an individuals business email address, then tick the box beside their name and click reveal as shown below:
Adding data to lists
Add your chosen data to lists, watchlist, exclude, delete or hide, using the 3 dots on the right-hand side of the company.
N.B. Unless a prospect or customer has received an email from the platform and opened it, the activity carried out is by an anonymous company visitor, personas are used here to tie a company visit, meaning intent has been demonstrated, with data.
