Why Aren’t you Using Automated Workflows?

2 min. readlast update: 10.18.2023

 Marketing automation software can provide amazing opportunities for your business and that it can deliver results – fast.

It saves time and money, and helps to ensure you have a steady stream of leads for your sales pipeline and sales teams. 

Lastly, marketing automation helps to increase turnover and profit margin.

So why are you not using journeys yet? It is time to hit the ground running. 

To get started, navigate to Demand > Journeys. 

Templates

To make things even easier for you, we have developed a library of templates to get started. It gives you a central area to manage all your marketing journey templates, for automating your campaigns, list management and sales process.

Create these once, and re-use across all your marketing workflows, making the creation and design process seamless for all members of your team. You can easily view any template that has been stored in the templates area and modify them as required.

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Think of the time you could gain back sending emails manually to redistribute into another project. 

Here are some examples to get you up and running:

  1. Automate your sales outreach

Any salesperson worth their salt will have a few stock emails that they send to prospects when they start the sales outreach. Managing the leads and emails can be a hassle. Say no more, automate it fully in your workflow. Never miss a follow up email again. You might forget, but the automated workflow won’t. 

Think of the time you’ll save by nurturing these prospects with regular emails!

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  1. Use Lead Scoring to Identify Leads in Your Database

If your flow of new leads is slowing down, you could have a whole host of leads in your database ready for outreach, but how can you easily identify them?

Rather than manually trawling through your contact records to see each prospect’s interactions and score, an automated journey can grab all prospects with a specific score, send them to the sales pipeline if they aren’t already on it, create an activity for a salesperson to follow-up and send that rep a notification.

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It’s time to supercharge your efforts with marketing automation. 

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